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Succeeding in the fast-growing food-delivery ecosystem will require understanding how overlapping economic forces affect a complex web of stakeholders.
Drivers and consumers alike stand to gain from efficiencies achieved when multiple deliveries are consolidated, or “stacked.” Virtual concierge services make this possible—for example, by having a driver pick up a customer’s dry cleaning or groceries in addition to their restaurant order. These services can also stack orders from different customers who live in the same apartment building or neighborhood.